If you're on the Amalfi Coast this Valentine's Day, Vietri sul Mare has something special for you. The town is glowing — literally — with "Vietri in Love", now in its 9th edition, transforming the streets into a romantic light show. ❤️
What Is Vietri in Love?
Every February, the gateway town to the Amalfi Coast goes all-in on romance. Luminarie — those spectacular Italian light installations — are set up throughout the town with love-themed designs. Think hearts, glowing arches, and romantic light tunnels scattered across Vietri's streets and piazzas.
It's not just pretty to look at. The installations literally redesign the town's landscape, turning familiar corners into something emotional and almost cinematic. If you've only ever passed through Vietri on your way to Amalfi or Positano, this is a reason to actually stop.
The Photo Contest
Here's the fun part — there's a social media contest running alongside the installations. Here's how to enter:
- Take a photo — a selfie or romantic shot in front of any installation, or really any picturesque corner of Vietri
- Share it on the Vietri in Love Facebook page with the hashtag #vietriinlove
- Win prizes — the most popular photos (voted by the community) win "Made in Vietri" prizes tied to the town's legendary ceramic tradition
When?
📅 February 10–17, 2026 — that gives you a full week to visit, snap your photos, and soak up the atmosphere.
Why Vietri?
For those who don't know, Vietri sul Mare is famous worldwide for its hand-painted ceramics — you'll see them everywhere, from colorful tiles adorning buildings to artisan shops lining the streets. Winning a "Made in Vietri" prize means taking home a piece of that tradition.
The town sits at the eastern edge of the Amalfi Coast, making it the first (or last) town you'll hit when driving from Salerno. It's easy to reach by bus, car, or even the seasonal ferry service.
Perfect for Couples
Whether you're celebrating Valentine's Day or just happen to be visiting, the combination of romantic lighting, the backdrop of the Mediterranean, and Vietri's colorful ceramic-covered buildings makes for some truly Instagram-worthy moments. 📸
Pro tip: Visit after sunset for the full effect. The installations look magical against the evening sky, and the town is quieter than during the day — perfect for a romantic stroll. 🌊
