The numbers are in — and they paint a fascinating picture of where the Amalfi Coast stands as a destination. The Tourism District of Costa d'Amalfi just released their 2025 report, and there's a lot to unpack for anyone who visits, lives here, or runs a business on the coast. 📊
The Big Picture: Visitors Love It Here
The overall visitor satisfaction score hit 87.7 out of 100 — that's genuinely impressive for a destination this popular. Praiano and Positano scored the highest, which honestly tracks if you've spent time in either town.
Here's what's interesting: tourist numbers have dipped slightly from the post-pandemic boom, but satisfaction hasn't dropped with them. The coast is essentially doing more with less — fewer visitors, but happier ones.
Who's Coming?
The numbers tell a clear story:
- 79.2% of visitors are international — this isn't a domestic destination
- Top markets: United States, Canada, UK, Germany, and France
- Couples make up about 60% of all tourists
- Families account for 22-23%
- The coast is firmly positioned as an experiential destination, not a beach-and-chill resort
What They Love
Private accommodation is a standout — holiday rentals and B&Bs scored an impressive 88.8 out of 100 for visitor satisfaction. Guests consistently praise the hospitality, emotional connection, and quality of the locations.
And here's a fun detail: the ceramic shops of Vietri sul Mare account for nearly two-thirds of all retail and artisan reviews along the coast. Authenticity sells — visitors come here for the real thing, not mass-produced souvenirs.
What's Not Working
The report doesn't shy away from the pain points, and if you've driven the coast, none of these will surprise you:
- 🅿️ Parking — the perennial nightmare
- 🚗 Internal mobility — getting between towns remains difficult
- 📋 Check-in/check-out processes — some properties still haven't streamlined this
- 🚶 Tourist flow management — certain hotspots get overwhelmed
Prices Are Going Up
Hotel rates increased by 5.2% in 2025, while short-term rental prices jumped 8.8% with occupancy up 3%. The Tourism District's president Andrea Ferraioli had a pointed message for operators:
"This is a clear signal of qualified demand that can absorb price increases — but only when backed by high-quality experiences. Raising prices without raising quality will backfire."
That's a warning worth paying attention to. The coast can command premium prices, but only if the experience justifies them.
How Does It Compare?
The report benchmarked the Amalfi Coast against other premium Italian destinations — Cinque Terre, Capri, and the Sorrento Peninsula. The verdict? The Amalfi Coast leads in sentiment stability and its ability to handle tourist flows without significant damage to the visitor experience.
The Tech Behind the Data
All of this comes from a platform called "Destination Amalfi Coast" — a real-time analytics tool that processes digital traces, reviews, and visitor data. It includes an AI-powered feature called Smart Insights that turns visitor reviews into actionable guidelines for businesses and local government.
What This Means for Visitors
If you're planning a trip to the Amalfi Coast in 2026, here's the practical takeaway:
- Book accommodation early — prices will likely keep climbing
- Consider Praiano — it consistently scores highest for visitor satisfaction
- Don't expect easy parking — use ferries and buses where possible
- Seek out authentic experiences — the ceramics in Vietri, the family-run trattorias, the small boat tours. That's what makes this place special
- Shoulder season is your friend — the coast handles crowds well, but April-May and September-October offer the best balance of weather and tranquility 🌊
